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How mobile first affects your business and why having a mobile friendly site is important - Umbrella Creative Graphic and Web Design and Development Brisbane, Australia

With smartphones becoming a more convenient option for shoppers and customers, it’s important that your online presence has adapted to this. A website that doesn’t function properly or look right on mobile may be decreasing sales, enquiries and even your ranking on Google.

Mobile web trends are changing fast

While having a web presence has been important for a long time, there are still changes happening in the world which means that your website needs to advance with the trends. SEO used to be the main way to rank well on Google, but now it’s incredibly important that your website is responsive as well.

What is a responsive website? It’s one which adapts to a users screen size. For example, someone viewing your website on a desktop or laptop will have a wider view than someone using a smartphone or tablet. Creating breakpoints for each device ensures that anyone viewing your site (no matter the platform) will be viewing a completely functional and easy to navigate website.

Give your customers a better online experience

Designing for mobile also gives your customers a better experience. It’s expected that they can access every part of your site and learn more about your business on their smartphone. With the world becoming busier and smartphones becoming more convenient, design for laptops and desktop computers is no longer the only important thing for your business.

Having a website that’s mobile friendly will also create trust with your audience. If they go onto your site and can’t access anything because your website doesn’t work on mobile devices, they will quickly search elsewhere.

If you haven’t already, it’s time to start thinking about your mobile web presence. Talk to us today to find out more about the importance of mobile friendly design and how we can help you get the most out of your web presence across all platforms.

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