Top 10 Video Podcast Formats That Work Best for Brisbane Businesses & Entrepreneurs

Video podcasts are rapidly becoming a powerful marketing tool for businesses and entrepreneurs looking to engage their audience, build credibility, and expand their brand presence. But not all podcasts are created equal. The format you choose can make a significant impact on how your content is received and shared.

In this blog, we’ll explore 10 of the best video podcast formats for businesses and entrepreneurs, along with how each one can be effectively used to grow your brand.

1. Interview-Style Podcast

Best for: Thought leadership, networking, industry insights

One of the most popular formats, an interview-style podcast features the host conversing with experts, influencers, or successful entrepreneurs in their niche. This format is great for sharing insights, learning from industry leaders, and building credibility.

👉 Example: A Brisbane-based business coach interviews top Australian entrepreneurs about their success stories.

✅ Why it works: Leverages guest audiences, provides fresh perspectives, and enhances credibility.

2. Solo Storytelling Podcast

Best for: Personal branding, expertise sharing, motivational content

A solo storytelling podcast is where a single host delivers engaging narratives, insights, or educational content without guests. This format allows for deep dives into specific topics, making it ideal for consultants, coaches, and subject matter experts.

👉 Example: A digital marketing expert shares step-by-step strategies for growing a business online.

✅ Why it works: Establishes authority, builds a personal connection, and is easy to produce.

3. Panel Discussion Podcast

Best for: In-depth debates, roundtable discussions, multiple viewpoints

Panel discussions involve multiple guests discussing a specific topic, often moderated by a host. This format is excellent for covering industry trends and engaging diverse perspectives.

👉 Example: A startup accelerator hosts a panel of venture capitalists discussing investment trends in Australia.

✅ Why it works: Engages audiences with different viewpoints, fosters deeper discussions, and encourages audience participation.

4. Behind-the-Scenes (BTS) Podcast

Best for: Brand transparency, company culture, product launches

A BTS podcast gives audiences an inside look at how a business operates, its team culture, and product development. This format works well for brands that want to build trust and authenticity.

👉 Example: A Brisbane-based creative agency shares the process of crafting a viral marketing campaign.

✅ Why it works: Humanises the brand, builds audience trust, and increases engagement.

5. Case Study Podcast

Best for: Demonstrating expertise, showcasing client success, lead generation

This format involves analysing real-world case studies where your business helped a client solve a problem. It’s an excellent way to highlight your services’ impact.

👉 Example: A business consultant dissects how they helped a struggling company increase revenue by 300%.

✅ Why it works: Positions the brand as a problem solver, builds credibility, and attracts potential clients.

6. Educational & How-To Podcast

Best for: Teaching skills, tutorials, thought leadership

This format focuses on educating the audience on a particular topic, often using visual elements like slides or demonstrations.

👉 Example: A Brisbane-based real estate agent provides step-by-step guides on buying investment properties.

✅ Why it works: Provides valuable, actionable content and establishes authority in the industry.

7. Q&A / AMA (Ask Me Anything) Podcast

Best for: Audience engagement, personal branding, expert positioning

A Q&A podcast involves answering audience-submitted questions, making it highly interactive and engaging.

👉 Example: A fitness coach answers audience questions about diet, workouts, and mental resilience.

✅ Why it works: Encourages community participation, boosts engagement, and builds brand trust.

8. News & Industry Update Podcast

Best for: Authority building, trendspotting, positioning as an industry leader

A news-style podcast keeps your audience informed about industry updates, trends, and key events.

👉 Example: A fintech expert breaks down the latest trends in cryptocurrency and digital payments.

✅ Why it works: Keeps content fresh, attracts professionals in the industry, and establishes thought leadership.

9. Live Stream Podcast

Best for: Real-time engagement, audience interaction, building excitement

Live video podcasts allow real-time interaction with viewers, making them highly engaging and shareable.

👉 Example: A Brisbane entrepreneur live streams a Q&A session about scaling small businesses.

✅ Why it works: Creates urgency, fosters a direct connection with the audience, and increases reach through live engagement.

10. Roundup or Best-of Podcast

Best for: Repurposing content, summarising valuable insights, audience retention

A roundup podcast compiles key insights from previous episodes or highlights the best moments.

👉 Example: A marketing agency shares the top five strategies from their previous podcast guests.

✅ Why it works: Saves production time, extends the life of past content, and keeps the audience engaged.

Final Thoughts

Choosing the right video podcast format depends on your business goals, audience preferences, and production capabilities. Whether you aim to establish thought leadership, educate, or entertain, there’s a format that fits your brand.

If you’re ready to start your video podcast in Brisbane or the Gold Coast, Umbrella Creative offers professional podcast production services, from high-quality studio setups to full-scale content marketing strategies.

🚀 Let’s bring your brand story to life! Contact us today to get started.