5 Powerful Video Marketing Trends for 2025 That Brisbane Businesses Must Know

Video marketing is evolving at an unprecedented pace, and businesses in Brisbane and the Gold Coast must stay ahead to remain competitive. In 2025, the rise of AI, interactive content, and changing social media algorithms will redefine how brands connect with their audiences. If you want to boost engagement, increase conversions, and future-proof your marketing strategy, these five trends are essential.

1. AI-Powered Video Editing and Content Creation

Artificial intelligence (AI) is transforming video production, making it faster and more efficient than ever. AI-driven tools now assist with automated editing, script generation, and even AI-generated voiceovers, allowing businesses to create high-quality content without large production teams.

How Brisbane Businesses Can Use It:

• Use AI editing tools (like Runway ML or Adobe Sensei) to automate cuts, colour correction, and background removal.
• Generate AI-assisted scripts for explainer videos or product demonstrations.
• Use AI avatars or voiceovers to create videos without hiring actors or voice talent.

✅ Impact: Lower production costs and faster turnaround times mean businesses can create more content at scale.

2. Vertical Video Dominance (Short-Form Content Rules!)

Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate user engagement. In 2025, businesses that prioritise vertical, short-form videos will see higher reach and interaction rates than traditional horizontal formats.

How Brisbane Businesses Can Use It:

• Repurpose longer content into short, snackable clips.
• Film testimonials, behind-the-scenes footage, and quick product demos in 9:16 vertical format.
• Post consistently on TikTok and Reels to improve discoverability.

✅ Impact: Businesses will get more organic reach and higher engagement rates on mobile-first platforms.

3. Interactive & Shoppable Videos

Consumers expect more than passive watching—they want to interact with content. In 2025, shoppable videos, live Q&As, and clickable features will redefine engagement. Platforms like Instagram, YouTube, and even Google are rolling out interactive video features.

How Brisbane Businesses Can Use It:

• Shoppable videos: Showcase products with clickable links that lead directly to checkout.
• Live shopping streams: Run interactive Q&A sessions while demonstrating products.
• Polls and quizzes: Engage viewers with interactive elements that guide them to personalized solutions.

✅ Impact: Increased conversion rates and user engagement due to seamless shopping experiences within videos.

4. Personalised Video Content for Targeted Marketing

Consumers want content tailored to their interests and behaviours. AI and data analytics now allow businesses to create personalised video ads, email videos, and website content that speaks directly to individual users.

How Brisbane Businesses Can Use It:

• Personalised email videos: Send targeted thank-you videos, special offers, or updates to customers.
• Geo-targeted video ads: Run Brisbane and Gold Coast-specific campaigns with local messaging.
• Dynamic video ads: Create multiple versions of a video that adjust based on the viewer’s preferences.

✅ Impact: Businesses will see higher click-through rates and improved customer retention with hyper-relevant content.

5. 360-Degree & Augmented Reality (AR) Videos

With the rise of AR and 360-degree video technology, businesses can offer immersive experiences that allow customers to engage with products and services in an entirely new way.

How Brisbane Businesses Can Use It:

• Real estate businesses can showcase virtual property tours using 360-degree video.
• Retail brands can offer AR try-on experiences for products like sunglasses, clothing, or makeup.
• Event venues and tourism operators can create immersive previews of locations and attractions.

✅ Impact: Businesses using AR/360-degree video will stand out from competitors and improve customer decision-making.

Final Thoughts: Get Ahead of the Curve

Brisbane businesses that embrace these five powerful video marketing trends in 2025 will gain a competitive edge in the digital landscape. Whether it’s AI-powered editing, short-form content, interactive videos, personalised campaigns, or immersive AR experiences, the future of video marketing is about engaging audiences in smarter, more dynamic ways.

Ready to Elevate Your Video Marketing?

At Umbrella Creative, we specialise in cutting-edge video marketing strategies tailored for Brisbane and Gold Coast businesses. Whether you need high-impact brand videos, podcast production, or social media content, we’re here to help.

📩 Contact us today to future-proof your video marketing strategy!