Extras Jar

Health insurance advertising can easily start to look and sound the same. For this project with Extras Jar, the goal was to do the opposite.

We created a 30-second health insurance campaign designed to grab attention quickly, make people laugh, and communicate what makes Extras Jar different from traditional health insurance providers.

Rather than relying on the typical polished lifestyle scenes and predictable insurance messaging, we approached the concept with a more playful and unexpected idea. The creative needed to feel entertaining first, while still clearly communicating the benefits of the Extras Jar model and giving audiences a reason to stop, watch and remember the brand.

Every element of the campaign was designed to be visually distinctive, slightly unconventional and highly memorable. From the humour and performance through to the styling and storytelling, the goal was to create something that felt refreshingly different within a category that can often feel overly corporate or complicated.

The final result is a short, attention-grabbing campaign that introduces Extras Jar in a way that feels approachable, relatable and unique, while positioning the brand as a genuine alternative to traditional health insurance.

Because when you are offering something different, your advertising should feel different too.