10 Types of Marketing Videos Every Business Needs to Boost Engagement
In today’s fast-paced digital world, video content is king. Whether you’re trying to connect with customers, build brand awareness, or drive conversions, video marketing is an essential tool for boosting engagement and achieving your business goals. At Umbrella Creative, we help Brisbane and Gold Coast businesses create impactful videos that stand out in a crowded online space.
Here are 10 types of marketing videos every business should include in their strategy to captivate their audience and keep them coming back for more.
1. Brand Story Videos
A brand story video introduces your audience to the heart of your business. It’s about sharing your mission, values, and the journey that makes your brand unique. These videos build trust and emotional connections with your audience, setting the foundation for long-term loyalty.
Why It Works:
People connect with stories, not just products. A compelling brand story builds credibility and humanizes your business.
Umbrella Creative Insight:
We specialize in creating cinematic brand story videos that resonate with your audience on a personal level.
2. Product Demo Videos
Showcase your product or service in action with a product demo video. These videos highlight the features and benefits of your offering, helping potential customers understand how it solves their problems.
Why It Works:
Viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it.
Pro Tip:
Keep your demo videos concise, focusing on the key features that set your product apart.
3. Explainer Videos
Explainer videos simplify complex ideas or processes, making them easy to understand. These are particularly useful for businesses in tech, finance, or industries where education is key.
Why It Works:
Visual aids combined with storytelling help break down complicated topics, keeping viewers engaged.
Umbrella Creative Insight:
Our animated explainer videos are designed to educate and engage while maintaining your brand’s voice.
4. Testimonial Videos
Nothing builds trust like hearing from satisfied customers. Testimonial videos showcase real people sharing their positive experiences with your product or service.
Why It Works:
Social proof is powerful—79% of people say user-generated content, like testimonials, influences their buying decisions.
Pro Tip:
Include diverse testimonials to appeal to different segments of your audience.
5. Behind-the-Scenes Videos
Take your audience behind the curtain to show them the people, processes, and passion behind your brand. This type of content fosters transparency and builds stronger connections.
Why It Works:
Behind-the-scenes content humanizes your business and gives your audience a sense of belonging.
Pro Tip:
Use BTS videos to share how your products are made, introduce your team, or highlight special events.
6. Social Media Snippets
Short-form videos like Instagram Reels, TikToks, or YouTube Shorts are perfect for grabbing attention and encouraging engagement on social media. These bite-sized pieces of content are ideal for quick promotions or trend-based content.
Why It Works:
Short-form videos are highly shareable and often go viral, increasing your brand’s visibility.
Umbrella Creative Insight:
Our monthly content packages provide businesses with 20 high-quality video snippets tailored for social media platforms.
7. Event Highlight Videos
If your business hosts or participates in events, capture the energy and excitement with event highlight videos. These are great for recapping what happened and promoting future events.
Why It Works:
Event videos help your audience feel like they’re part of the action, even if they couldn’t attend.
Pro Tip:
Pair your event highlight video with a call-to-action encouraging viewers to attend your next event.
8. Educational or How-To Videos
Position your business as an industry leader by creating educational content. How-to videos help your audience solve a problem, making them more likely to trust and value your brand.
Why It Works:
Educational content drives organic traffic and keeps viewers on your site longer.
Pro Tip:
Focus on topics your audience frequently searches for or asks about.
9. Video Ads
Promotional videos designed for platforms like Facebook, Instagram, or YouTube are essential for reaching new audiences. A compelling video ad grabs attention and drives viewers to take action.
Why It Works:
Video ads have a 2x higher click-through rate compared to static ads.
Umbrella Creative Insight:
We craft video ads that focus on storytelling and strong calls to action, ensuring your campaigns deliver measurable results.
10. Thank You Videos
Show appreciation to your customers with thank-you videos. These can be personalized messages sent after a purchase or milestones, such as anniversaries or major achievements.
Why It Works:
Gratitude fosters customer loyalty and encourages repeat business.
Pro Tip:
Include a special offer or discount code in your thank-you videos to delight your audience.
Ready to Boost Engagement with Video Marketing?
At Umbrella Creative, we know the power of video marketing. Whether you’re looking to build trust, drive conversions, or simply engage your audience, our team can help you create professional, high-impact videos that deliver results.
Contact us today to discuss your video marketing goals and take your Brisbane or Gold Coast business to the next level. Let’s tell your story, one video at a time.
Your audience is waiting—let’s captivate them with unforgettable videos!